Meta-Data and SEO

SEO Meta-Data

Meta-Data is the contextual information about the data stored and used in an enterprise.

English: a chart to describe the search engine market (Photo credit: Wikipedia)

SEO (Search Engine Optimization) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Making yourself easily found by the particular types of keywords you are using.


In an SEO project a website administer has to pick out appropriate keywords that describe the contextual information about a particular page of a web-site. Keywords are chosen and provided to search engines so that a particular site can be found easily by search engine users.

What Meta-Data is useful?

When you started using a particular search term.

When you stopped using it.

Synonyms, antonyms, homonyms, and alternative spellings.

Keeping track of all of these things will help with your analysis of how effective your SEO campaign is, and where you may need to change. 

This will be valuable external data to enrich your SEO analysis.

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